It preserves your brand value and your reputation.
Companies that aren’t prepared to handle disruptions risk appearing incompetent to the public should an event arise, possibly stumbling over next steps and mishandling communication. Your continuity program is the engine behind a smooth recovery, and preserves your carefully crafted brand value and the stellar reputation you’ve worked hard to achieve.
It cultivates a resilient organizational culture.
Several of the companies we work with have noticed an increased emphasis on resilience and recovery related to everyday tasks as a result of strengthening their business continuity programs. Employees are applying business continuity concepts automatically, whenever they develop a new product or service; or they are quicker to adapt when a process goes awry. The concept of continuity starts to apply in everything they do, particularly if there’s strong management support for the program.
It provides valuable business data.
Business continuity activities produce tons of data—critical business units, critical tasks, recovery time objectives, financial impacts of a disruption, etc. It’s like having an encyclopedia of valuable data about your company’s operations. Smart companies make use of that data in other ways, like the Arizona utility company that uses its data for process improvement, and to plan strategic activities that will help move the business forward. (Not to mention that said company also has a top-notch continuity program and could recover from any disruption in minutes.) Use the data. Refer to it often.
It helps mitigate your financial risk.
Among the benefits of business continuity planning is the mitigation of not only business risk, but also financial risk. By creating a more resilient network or putting the right backup processes and procedures in place, you’re lessening the risk of a data breach, for example, or a substantial power or data loss, or systems failures. The financial losses associated with such events—even minor ones—can be avoided with a good continuity program in place.